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Keyword match types have different properties, so it's important to keep in mind best practices and to ensure that you're clear about why you're using particular types Broad Match Broad match is the default setting within AdWords which will show your ads to anyone who searches for the terms you input or related terms across Google's search network/8/18 · Keyword Match Types How your target keywords are matched with a user's search query is determined by the keyword match type There are three main keyword match types broad match, phrase match, and exact match There is also a fourth match type, modified broad match, that is a derivation of the first Keyword match type #1 Broad match11/1/19 · Selecting the right set of keyword is important in order to reach out to the right searches happening on Google, wrong selection of match type can lead to irrelevant clicks There are 5 Types of keyword match types in search ads which are as below Broad Match Type Phrase Match Type...